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For creators, shops and services on Instagram

Your DMs, answered in your voice.

Mingly answers the everyday questions your followers DM you, like prices, hours and shipping, from what you’ve told it. The ones that need you are saved in your Inbox.

InstagramFree to start · other channels coming soon

Maya Bakes@maya.bakes
hiii where's the link to your sourdough guide? 😍

Here it is! Happy baking 🍞

The sourdough starter guidemayabakes.co/guide
A customer asks Maya Bakes a question on Instagram and gets the answer straight away, sent with Mingly.

Steal back your time.

Mingly answers the questions you’ve already answered a hundred times. The ones that need you wait in your Inbox.

Busy building. Everyday DMs handled.

Followers get an answer right away. The ones that need you, like a collab, are saved in your Inbox, and you reply in Instagram.

A ceramics brand owner packing a handmade mug into a box in her sunlit studio.

11:20Packing orders

While you were outExample
  • @hannah.rDo you ship to Canada?Answered
  • @tom_makesGUIDELink sent
  • @lucia.mWhat time do you open Saturday?Answered
  • @kofi.fitPLANLink sent
  • @studio.northWould you be up for a collab?Saved for you

Answered for you

  • Prices
  • Opening hours
  • Shipping
  • Your links
  • Your everyday FAQs

Saved for you

  • Collabs
  • Custom orders
  • Anything outside your answers

The ones that need you, in one place.

Each one shows why it came to you. Reply in Instagram, then mark it handled.

How AI replies work
  1. 2:30With a client

    A skincare brand founder laughing at her laptop in a bright studio lined with product boxes.

    Enquiries answered from your services page. Custom quotes still come to you.

  2. 6:45The afternoon off

    A creator laughing with a friend over lattes at a café table by the window, her phone face down.

    One switch pauses every reply. Switch it back on when you’re ready.

Two helpers, one account.

One sends your link the moment someone comments your word. The other answers the everyday questions in your DMs.

Keyword automations
maya.bakes

maya.bakes My sourdough starter guide is ready! Comment GUIDE and I'll send it to you 🍞

  • sam.cooks this crumb though 😮‍💨
  • jo_in_leeds saving this for sunday
  • priya.eats GUIDE 🙌
Your post

@priya.eats commented on your postGUIDE 🙌

Maya Bakes@maya.bakes

Here's my sourdough starter guide. Happy baking 🍞

The sourdough starter guidemayabakes.co/guide
Their DMs, right away

Your link, in their DMs.

Someone comments or DMs your word. Once the automation is on, they get your message and link in their DMs right away.

An exact rule you set. It runs first, and it isn’t AI.

See keyword automations
AI replies

@leo.bakesInstagram DM

How much is the starter kit?

The starter kit is £24, and it ships in 2–3 working days. Here’s the link to order.

AI reply · from your prices

Could you do a custom order for Saturday?

Saved for you in Inbox · no reply sent

Sample account · illustrative reply

Everyday questions, answered.

Prices, hours, shipping. Mingly answers English text DMs in your voice, from what you’ve told it.

See AI replies

Here’s the whole setup.

All it needs is the answers you already give your followers.

  1. Step 1 of 3

    Connect Instagram

    Sign in, then connect the account your community writes to. You use Instagram’s own login.

  2. Step 2 of 3

    Teach Mingly

    Add the basics and one answer you’ve checked. Examples, a website import and private previews are optional.

  3. Step 3 of 3

    Review and publish

    See exactly what Mingly will answer from, then publish. Publishing doesn’t switch sending on; you choose when.

Friendly replies, on your terms.

Mingly only replies to people who commented or messaged you first, from what you’ve told it, and runs when you switch it on.

You choose what it knows

Share your website and keep the answers you like, then add your prices and links.

Try it before you switch on

AI replies start off. Ask a test question, read the answer, then switch on.

Pause any time

One switch pauses every reply. Switch it back on after your trip.

The ones that need you, saved

A collab or a custom order is saved in your Inbox with the conversation. You reply in Instagram.

Followers choose too

Anyone who messages you can type STOP to opt out of your automated messages.

Your password stays yours

You connect with Instagram’s own login, so your password stays with Instagram.

How Mingly earns your trust

Free to start. Room to grow.

Basic is free today, with 50 AI replies a month. Creator and Pro add more replies and seats, and start when paid plans launch.

Monthly plans. Start free.

Basic

Everything you need to get started on Instagram.

Free

Free today, nothing to cancel.

  • 50 AI replies a month
  • 1 Instagram account
  • Unlimited keyword links
  • Unlimited contacts and followers
  • 1 seat, just you

Creator

Recommended

For the account that gets the same questions every day.

£7.99/ month

Starts when paid plans launch.

  • 500 AI replies a month
  • 3 seats: you and 2 teammates
  • Priority support
  • Everything else in Basic

Pro

For a busier inbox and a wider catalogue.

£22.49/ month

Starts when paid plans launch.

  • 1,500 AI replies a month
  • 6 seats: you and 5 teammates
  • Extra seats £2.99 each a month
  • Priority support
  • Everything else in Creator

Questions

What people ask first.

What does Mingly do for me?

Mingly helps you turn engagement into real relationships without being glued to your phone 24/7. It answers everyday questions like prices and shipping in your Instagram DMs, in the voice you set, and sends your link when someone comments your word.

Will the replies sound like me?

Share 5–10 captions, DMs or comments you wrote. Mingly suggests a voice from your wording, punctuation and emoji. Fine-tune it for different conversations, compare four private previews, and apply it when you’re happy. Your feedback helps refine the draft; your business answers and reply boundaries stay separate.

Is it safe for my Instagram account?

Mingly only replies to people who message you or comment the word you chose. It never messages anyone first. You choose what it knows, and one switch pauses every reply.

What about the messages that need me?

Anything Mingly can't answer from what you've told it, like a collab or a custom order, is saved in your Inbox with the conversation, and you get an alert. You reply in Instagram, whenever suits you.

Which apps does it work with?

Instagram today, for comments and DMs. WhatsApp, Messenger, TikTok, Email and LinkedIn are on the way.

What does it cost?

Basic is free today, with 50 AI replies a month. Creator (£7.99 / $9.99 a month) and Pro (£22.49 / $29.99 a month) add more AI replies, seats for teammates and priority support. They start when paid plans launch; nothing can be bought yet.

Try it on your own DMs.

Connect Instagram, tell Mingly about your business and ask it a test question. Switch it on when the answer reads right.